MALAYSIA KEBAYA CARNIVAL PLATFORM TO STRENGTHEN REGIONAL TIES
PETALING JAYA, Nov 12 (Bernama) -- More than just a traditional garment, the kebaya — recognised by UNESCO as an Intangible Cultural Heritage through a joint nomination by five ASEAN countries — stands as a symbol of beauty and shared heritage that connects nations across the region.
This spirit of cultural diplomacy will be showcased once again at the Malaysia Kebaya Carnival 3.0, taking place on Dec 5 at New Ocean World Fine Food City, Selangor.
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Supported by the Ministry of Tourism, Arts and Culture, Tourism Malaysia, FINAS and regional strategic partners, the carnival not only celebrates the elegance of the kebaya but also seeks to strengthen regional ties through cultural collaboration and creative exchange.
Dr Jason Hee, founder and chairman of Miss Malaysia Kebaya (MMK), said the uniqueness of the kebaya lies not only in its intricate design and cut but also in the cultural values shared by nations in the region.
“The kebaya holds a special meaning across Southeast Asia... it is a heritage we share. When Malaysia embraces it as a platform for diplomacy, it becomes more than fashion; it is about connection, understanding and mutual respect between cultures.
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“Fashion can serve as a unifying language. When ASEAN ambassadors and representatives sit together to witness a kebaya showcase, that in itself is a form of soft diplomacy, one that introduces Malaysian culture with grace and elegance,” he told Bernama.
The Malaysia Kebaya Carnival will feature a range of activities, including exhibitions, workshops and cultural diplomacy forums.
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The highlight of the event, ASEAN Fashion and Cultural Diplomacy Gala Night, will feature fashion showcases, cultural performances and the presentation of the MFMPA ASEAN Awards 2025, honouring individuals and organisations that have elevated Malaysia’s name in the fields of fashion and creative arts internationally.
Hee added that the carnival serves as a platform to empower women and youth through creativity, entrepreneurship and appreciation for heritage, in line with the aspirations of the National Culture Policy.
“We want the world to see the kebaya not merely as a classic attire but as a symbol of the future, a way to promote Malaysia through a culture that is vibrant, modern and inclusive,” he said.
-- BERNAMA
